Since 2018, Maués guarana has benefited from a prestigious geographical indication, marking a major step in the promotion of this emblematic resource.
It's a bit like Kampot black pepper, it has a PGI.
Exploration of Cultural Roots : In the heart of the Amazon, Maués stands out as the capital of guarana, a plant whose consumption is an integral part of the daily life of rural and urban populations. For the Sateré-Mawe indigenous people, she embodies “the source of wisdom”. Although the region is no longer the main national supplier, the certifications obtained since 2018 have radically improved the lives of local farmers dedicated to growing and harvesting guarana.
Indigenous Heritage and Price Evolution Even before the arrival of the Portuguese in Brazil, the Sateré-Mawe and Munduruku indigenous peoples practiced the cultivation of guarana. However, even with the popularization of this energy drink, farmers did not always find this activity profitable. Guarana has had difficult times where the price of guarana stagnated at a critical level of 5 reais per kilo, or 1 euro per kilo. Today, this same kilo sells for 45 reais, or 10 euros per kilo, highlighting the positive impact of certifications.
Certifications, Added Value and Demanding Process The improvement in prices is partly attributable to certifications obtained since 2018, in particular that of the geographical indication (GI) issued by the Brazilian Patent and Trademark Office (BPTO). This GI, as an indication of origin, attests to the distinctive quality of Maués guarana. In addition, many producers have acquired the organic label, thus enhancing the value of the region's guarana.
The production process is complex, from planting to hand harvesting, seed separation, washing, roasting and grinding. The Association of Guarana Producers of the Geographical Indication of Maués was created to bring together those willing to comply with the quality standards of the GI and stand out in the market.
New Horizons and Positive Impact Although the original region is no longer the country's leading producer, Maués has preserved the ancestral tradition of guarana, targeting a specific audience. Le Comptoir de Toamasina contacted the Maués Indians in 2020 but we did not have a response. We hope to offer it to you soon.
Preservation of Tradition and New Perspectives In addition to its quality, Maués guarana stands out for its preservation of tradition. Marketed in stick form, made from moistened and crushed guarana paste, it embodies a unique experience. The producers' association has played a key role in strengthening ties between farmers and opening up new opportunities.
Business Transformation and Collective Dreams For certified producers, the growing appreciation of guarana has led to significant changes. Today we see producers investing in machines, automating previously manual processes. Today, the annual harvest reaches between 700 and 800 kilograms of fruit. Guarana has become the main activity of those who hold the certification, nourishing collective dreams such as acquiring boats, improving homes and strengthening the pride of perpetuating a culture passed down from generation to generation.
Maués guarana, bearer of traditions and certifications, embodies much more than a simple agricultural product. It represents a link between past and present, an example of economic and social success, and above all, a source of pride for those who contribute to its culture.